Luas light rail, Dublin, Ireland - €600m

Between 2018 and 2019, HhM provided bid direction and production services to Transdev in their winning bid for the Luas light rail network in Dublin.

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Transdev were the unfavoured incumbent operator whose poor performance and difficult relationship with the client (Transport Infrastructure Ireland) increased the challenge of bidding.


The scope of the system comprises 43 kilometres of track, 3 maintenance depots, 67 stops, and a fleet of 73 light rail vehicles. The bid requirements included the operation of public passenger services, light rail vehicle maintenance, infrastructure maintenance (including depots and track.).

Starting with the RfQ, HhM helped Transdev take control of the narrative and reframe them as the bidder of choice. We developed a suite of bespoke case studies from the ground up, travelling to Transdev’s European offices in Barcelona, Rouen and Dublin to capture Transdev’s unique service offering. As a result, we came first and were awarded the highest possible marks at this stage.


Later, at RfP stage, we deployed a team of dedicated writers to work across all delivery plans to win the bid, against all odds and to the surprise of the market. Our highest-quality scoring winning bid was delivered on time and to cost.

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